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Meridional. Chilean Journal of Latin American Studies is pleased to invite you to participate in the dossier “Relevance of Latin American Marxism: Thinking from, with, and beyond Michael Löwy’s work”, which consists in our 21st volume, to be published in October 2023. 

Girls from Buenos Aires and Manikins from Paris: Fashion and Modernity in Alfonsina Storni’s Chronicles

Authors

  • Catalina Olea Universidad de Chile

Abstract

In the first decades of the 20th century, while Latin-American women burst into public space and occupied the city, fashion became a matter of discussion and a source of ambiguous experiences. Despite being loathed by moralists and hygienist reformers and dismissed as “women’s stuff” by solemn male journalists, it was also glorified by mass culture. If sometimes fashion promoted an ideal of a modern woman who was urban, active and free, it often meant, as well, a new form of subjection for womankind. If it was related to progress and comfort, it was also a substitute for real changes. This study aims to examine such contradictory aspects of fashion, based on the articles that Alfonsina Storni wrote on this subject between 1919 and 1920. I will propose that Storni makes use of the topic of fashion to display an identity far from traditional femininity that allows her to question the fascination with novelty and progress during this time.

Keywords:

Alfonsina Storni, fashion, women’s columns, Latin-American modernity